Category Archives: Audience Focus
“How do you know when it’s done? It’s never done. That’s not the right question. The question is: when is it good enough?” – Seth Godin
Your idea doesn’t do the world any good sitting in your mind. Your idea doesn’t do your company any good sitting in your inbox. Your idea doesn’t do your client any good sitting on your desktop. If you are waiting till it is perfect to release it to the world, you are wasting valuable time (and a valuable opportunity).
The questions you need to answer: Is it valuable to the world? Is it simple enough for my audience to understand? Is it visually appealing? When those questions have been answered and put into action, your idea is good enough.
When it is good enough, go to market. Nothing is final, you can always improve. You can never get back the time you wasted trying to be perfect.
“When your values are clear to you, making decisions becomes easier.”
– Roy E. Disney
Mistakes happen. We all err in judgment or make wrong decisions at one point or another. When you find that you’ve made a mistake; own it, be upfront and honest about it, but ultimately, you need to forget it and drive on. You can’t question decisions made in real time.
The best we can do is to prepare for the crossroads we will inevitably find ourselves facing. Have a clear set of values and a clear goal. Stick to those values and the difficult decisions will be made easier. They may not always be the right ones but standing for what you believe in (honesty, simplicity, creativity, focusing on design, producing high-quality products, offering low-cost alternatives, being user-friendly, or believing in customer-service) is more important than being right all the time.
Any time you interact directly with a customer or a client, you are marketing yourself. Emails, presentations, cold calls, meetings, lunches, leave-behinds, brochures, elevator pitches, blogs, websites, white papers, networks, or trade shows give you the opportunity to be special. Crafting a simple, thoughtful message or designing a clean, easy-to-digest presentation tells your client that you are professional and care about making life easier for them. And people are more likely to buy from you when you make their lives easier.
…use creativity, design, simplicity, and audience focus to get the message across. The result is a clean, compelling pitch and a confident speaker.
“Good public speaking is based on good private thinking.” – Scott Berkun
Do you consider yourself a natural public speaker? If you say no, don’t worry you’re not alone. Becoming a good speaker takes preparation, practice and repetition. Sure, some are more comfortable than others to get in front of a crowd and be the center of attention. But just because that isn’t you, doesn’t mean you can’t improve or should give up. Take a look at these top 10 tips for public speaking from toastmasters. Notice how the majority concentrate on what you do before you even take the stage? Simplify your message, know your audience, and remember: proper preparation prevents poor performance.
“Tell the audience what you’re going to say, say it; then tell them what you’ve said.” – Dale Carnegie
An effective presentation means you’ve succeeded in getting your audience to remember your core message. It takes creativity, time, and simplicity to find your core message. It takes repetition, a compelling story, and audience participation to be remembered.