Make Life Easy

Any time you interact directly with a customer or a client, you are marketing yourself. Emails, presentations, cold calls, meetings, lunches, leave-behinds, brochures, elevator pitches, blogs, websites, white papers, networks, or trade shows give you the opportunity to be special. Crafting a simple, thoughtful message or designing a clean, easy-to-digest presentation tells your client that you are professional and care about making life easier for them. And people are more likely to buy from you when you make their lives easier.

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