Interested not interesting

“The best stage on which to tell your story is your audience’s stage, and the best way to locate that stage is to get to know your audience.”
– Peter Gruber, “Tell to Win”

Want your audience to think you are interesting?  Be interested in what interests them.  Take the time to learn about them; who they are, where they’re from, what their motives are.  By framing your story around them, by making them the hero, they will be more likely find your goal compelling.


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