Interested not interesting


“The best stage on which to tell your story is your audience’s stage, and the best way to locate that stage is to get to know your audience.”
– Peter Gruber, “Tell to Win”

Want your audience to think you are interesting?  Be interested in what interests them.  Take the time to learn about them; who they are, where they’re from, what their motives are.  By framing your story around them, by making them the hero, they will be more likely find your goal compelling.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s