Lorem Ipsum

“Lorem ipsum” is placeholder text used in publishing and graphic design to display the visual presentation of fonts, layout, and type.  It is nonsensical Latin that is not intended to have meaning.  Once a layout is decided upon, the actual text is filled in and the design is finished.  This attention to design is important, but without simple, easy to digest text, the message has as much of chance being remembered as “lorem ipsum.”  Simplicity in message and end-user friendly design go hand in hand.

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