Asking the right questions leads to innovation. Asking the right questions leads to finding the right answers. Asking the right questions helps you to be perceptive to the world around you. Search for what is important to your client and ask yourself why you or your product can help solve their problems. Or if you are searching for new ideas, ask yourself, “What if we looked at our problem from a different angle?” In the Fast Company article: “Big Innovations Question the Status Quo – how do you ask the right questions,” Warren Berger says “Breakthroughs are often born with someone asking “What if…?” If you find yourself stuck on a problem or idea, try finding the right questions. Then go find the right answers.