Tell stories because dramatizing your ideas makes them more interesting.
Tell stories that provide context for your ideas.
Tell stories to help us better understand your message.
Tell stories with your audience as the protagonist.
Tell stories to involve us with your idea.
Tell stories that are simple and reflect your core idea.
Tell stories that contain the wisdom to see from your perspective.
Source: “Made to Stick” by Chip and Dan Heath; “You, Inc.” by Harry and Christine Clifford Beckwith