If you only have 30 seconds to tell your story, what do you say? You could introduce yourself or your company and then layout your strengths and advantages over your competition. Regurgitate your bullet-points and move along. Or you could take the opportunity to be creative and be remembered. I recently heard the owner of an automotive body repair shop say, “Hello, I’m Mark and we meet by accident.” Or if you are in viral marketing, tell a brief success story about how you helped a client reach a million hits on YouTube. It’s about simplifying your message and packaging it in a way that is memorable and easy to digest by your audience.