At one point or another we’ve all made mistakes. How you deal with those mistakes can tell the public a lot about you or your company. In today’s world there are no more secrets. The truth always finds its way out.
By hiding from the truth, you make a bad situation worse. By owning up to your mistake, you own the story. There is no shame in admitting bad news or a lapse in judgment. In fact, if you break the story first, you often come out looking more credible and sympathetic. By leaving it up to someone else to break the story, you lose control and public perception is lost. And it’s the public’s perception that matters. Jim Tressel, head coach of The Ohio State University football team (my alma mater) could have done himself a favor by remembering this during his current crisis.