J Wellington’s sits at 2045 W North Avenue in Chicago. Named after J Wellington Wimpy, Popeye’s burger loving friend, they make…burgers. Sure you can get a few other select items on the menu, but if you are going there, you are going for the burger. They do that one thing and they do it well. If you open up a restaurant and serve burgers, chicken, pasta, salad and more, odds are your product will not be memorable. In turn, neither will your business. Keep your product simple and perfect it. If you focus on one thing and do that one thing better than most, you are well on your way to success. It doesn’t guarantee success, but it helps.