The story drove everything

Pixar Animation Studios founder and director John Lasseter can teach us a valuable lesson on messaging and presenting.  When creating the first ever digitally animated movie, “Toy Story” he and his team were faced with navigating uncharted waters under challenging conditions.  They were on a shoe string budget, creating technology on the fly while learning how to make a full length movie, at the same time fighting Disney’s tight deadlines and pressure for creative control.  “In the end,” he said, “the story drove everything.” 

Instead of focusing on constraints that you can’t control like budgets, deadlines, time and technology, instead keep it simple and focus on the story.  The audience will thank you for it.

Source: “The Pixar Story” documentary directed by Leslie Iwerks, 2007


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