The Audience is the Hero

“When you’re presenting, instead of showing up with an arrogant attitude that ‘it’s all about me,’ your stance should be a humble ‘it’s all about them.’  Remember, the sucess of you and your firm is dependent on them, not the other way around.  You need them.

“So what’s your role then?  You are the mentor.  You’re Yoda, not Luke Skywalker.  The audience is the one who’ll do all the heavy lifting to help you reach your objectives.  You’re simply one voice helping them get unstuck in their journey.”

– Nancy Duarte from the book Resonate: Present Visual Stories That Tranform Audiences


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