Think Inside the Box

“Man built most nobly when limitations where at their greatest.”  ~Frank Lloyd Wright

You’ve heard the term “think outside the box” before when referring to coming up with creative ideas or differentiating yourself.  The problem with this term is that it is fundamentally incorrect.  Thinking outside the box opens yourself up to a world of possibilities, but it also leads to decision paralysis.  If you want to come up with ideas, constraints such as time, budgets, or resources force you to creatively find solutions.

Best selling author of The Laws of Simplicity John Maeda writes, urgency and the creative spirit go hand in hand.”*  So the next time you are in “idea mode,” try to box yourself in as much as possible.  By thinking inside the box, you increase your odds of sparking creativity.  Constraints are allies in disguise.


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