It goes to show, no matter how big your company is, you always need to focus on design. McDonalds is spending $2.4 Billion on their “Plan to Win” growth strategy focusing on menu inovation, store renovation and ordering experience. Fundamental to all 3 phases? Design.
According to this article from Fast Company: “The next phase, McDonald’s execs say depends on design. ‘People eat with their eyes first, says president and COO Don Thompson. “If you have a restaurant that is appealing, contemporary, and relevant both from the street and interior, the food tastes better.'”
The next time you go to McDonald’s for an Egg McMuffin, see if the ordering experience is any easier for you. If it is, that’s not by accident.