A Simple Blog

In a world of 24/7 information, complexity and clutter rule the day.  On a typical day, think about all you are stimulated with: advertisements on the news during your morning bowl of cereal and on the radio stations during your commute to work, the billboards lining the streets you drive, the bumper sticker on the car in front of you, the t-shirt on the  kid at your local coffee shop, the popups on your favorite website and so on.  So how do you stand out?  This blog is my notes and observations on cutting through the clutter, more often than not focusing on Simplicity, Audience, Ideas and Design

Simplicity:

Too often, we mistake being simple with “dumbing down.”  Not true.  In fact, it is quite difficult.  It’s also the most important.

Audience Focus:
It’s not about what is easy for you it’s about what is easy for your audience.  Is your message easy for them to read, understand, remember and spread?

Ideas:
Or how do we put ourselves in the best position to be creative. 

Design:
Saul Bass calls design: Thinking made visual.  That’s how we will define it.

This is a journey of discovery on what it takes to succeed in life and in business.  My belief is that a focus on these 4 principles will put you in the best position to have your idea or message spread.  And when your ideas spread, your influence grows.  So join me.

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